With 10 days down and six (seven if you count today) more to go, the world has Olympic fever. Here in the U.S., the first 10 days have brought us to our feet cheering as Michael Phelps added six medals to his Olympic haul (making him the most decorated Olympian of all time), the “Fab Five” U.S. Gymnastic Team overcame distracting turmoil from the individual competition to dominate on its way to gold and Missy Franklin became the most popular “regular high school kid” in America.
Whether the somewhat strange opening ceremony caught your eye or you’ve been caught up in the sports action or NBC’s tape delayed coverage has you tweeting #NBCfail, Americans have been tuning in droves. My daily exclamation filled emails from our WBIR rep has confirmed that many in the Knoxville area have been part of the droves. Hopefully, that means they’ve also caught LMU’s newest commercials.
Four years ago we had tremendous feedback and response to the TV campaign we ran during the Beijing Games. The campaign included one of the very first tv spots for LMU, “I am a Railsplitter.” The spot was part of a larger campaign that featured some of our most successful alumni. Beyond the television advertising, we also ran print ads and even some radio flights in the Knoxville area.
This time around our campaign features the tag line “I am LMU.” The spot itself is a “mash-up” of seven individual spots we have developed to highlight the varied career paths available at LMU. Those spots included “I am a nurse,” “I am a teacher,” “I am an osteopathic physician,” “I am a lawyer,” “I am physician assistant,” “I am a veterinary technician” and “I am a business professional.” Beyond emphasizing the multitude of majors at LMU, the spots are also feature some of our brightest students, most caring and involved faculty and successful alumni. Underscored throughout the campaign is the message that LMU is mission driven. The University is not only training the next generation of osteopathic physicians, nurses, physician assistants, educators, veterinary technicians, lawyers and business professionals, we are training them to serve humanity and improve the quality of life in Appalachia.
Though the commercial debuted during the Summer Olympics, the “I am LMU” campaign will continue throughout the upcoming school year. In the mean time, there are six more days of Olympic action to take in. GAME ON!