Archive | August, 2014

Where do campus buildings get their names?

29 Aug

What’s in a name?

IMG_3064            If you have been in The Village on LMU’s campus in the past week, you have probably noticed a change.  The two newest residence halls, formerly referred to as DB3 and DB4, now have names.  Many students are aware that the other residence halls in The Village are either named after alumni donors (Shelton and Langley) or former university presidents (Burchett and McClelland).  Now that DB3 and DB4 have been named, there is a great deal of curiosity surrounding the origination of these names. However, there is no real mystery here as these two are also named for donors and a former president.IMG_3061

Norton Hall, formerly known as DB3, is named after a residence hall that once stood near the main entrance of campus, across from LP Hall.  The original Norton Hall was built in 1912. The construction was made possible through a generous contribution from Mary and Ella Norton of Norwich, Connecticut. The sisters honored their father’s lifelong commitment to philanthropy through their support of LMU and many other organizations. Many LMU alumni made great memories in this dorm, as it also contained a kitchen and dining hall.  In 1923 and 1924, Norton Hall served as an infirmary during a typhoid epidemic.  Now, many more memories will be made in the new Norton Hall.

 

Dr. Martin Peters participating in commencement exercises.

Dr. Martin Peters participating in commencement exercises.

DB4 is now named Peters Hall after Dr. Ralph Martin Peters and his wife, Lorraine Daniel Peters.  Dr. Peters completed his undergraduate degree at Lincoln Memorial University.  He was a member of both the baseball and basketball teams during this time.  After completing his master’s and doctorate degree at the University of Tennessee, he returned to LMU to serve as the director of admissions and alumni services.  He was also a professor of education and chair of the Department of Education.  He later served several positions at Tennessee Technological University.  In 1992, he returned to LMU as a professor of graduate education.  He then served as interim president and a member of the LMU Board of Trustees.  He has been honored as a member of both the LMU Educators’ Hall of Fame and the LMU Athletes’ Hall of Fame.  Lorraine Daniel Peters also earned a bachelor’s degree from LMU.  She then earned a master’s degree from Tennessee Tech, where she taught for 29 years.

Dr. Martin Peters and Cynthia Whitt award the R. Martin Peters Young Alumnae of the Year award  during homecoming in 2006.

Dr. Martin Peters and Cynthia Whitt award the R. Martin Peters Young Alumnae of the Year award during homecoming in 2006.

The Peters legacy lives on as the R. Martin Peters Young Alumnus of the Year Award, the Martin and Lorraine Peters Endowed Scholarship and the Lorraine D. Peters Endowed Nursing Scholarship are awarded each year. The R. Martin Peters Young Alumnus of the Year Award is awarded at the Alumni Banquet during homecoming to an individual who embodies his ideals. Additionally the Martin Peters Endowed Fund for Athletics exists to fund scholarships and other athletic needs.

Both residence halls will be formally dedicated during the 2014 Homecoming activities October 9-11.

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Restrating the recruitment cycle

15 Aug

The new students at Lincoln Memorial University (LMU) will be moving into their dorm rooms tomorrow. We’ve already welcomed the new classes at LMU-DeBusk College of Osteopathic Medicine and LMU-Duncan School of Law and the Inaugural Class of the LMU-College of Veterinary Medicine will conclude orientation activities today with the White Coat Ceremony. While these are all signs that summer is over and the fall semester is upon us, it also means it’s time to restart our recruiting engines.

For undergraduate students in the Class of 2018 the first lecture hasn’t been delivered, yet there is a group of staff on campus that is already looking to recruit the Class of 2019. That is not to say they aren’t worried about the experience of our current students, it’s just that their jobs require a great deal of looking ahead and planning for the future. And I am a member of that group. Actually, I kind of straddle all groups on campus because I have to look forward, look back, look around and do all I can to get the LMU name and brand out.

So, as our new students are moving into the residence halls this weekend, I will be pushing out the newest marketing campaign for LMU. It’s actually not an entirely new campaign, as we are continuing with the “Career Path” message and theme, but it is a brand new treatment starting with a new TV commercial. This time around we enlisted the support of a creative agency in conceiving a concept and producing the spot. I have been meeting with JAO Productions since early spring, discussing what makes LMU special and how to tell its story in 30 seconds.

For the past three years our commercial spots have been a series of “I am …” spots that highlighted the many career paths at LMU. It all started with “I am a nurse,” and included “I am a teacher,” “I am a business leader,” “I am a veterinary technician,” “I am a lawyer,” “I am an osteopathic physician” and “I am a physician assistant.” Once all the different spots were created and airing, we mashed them up for an “I am LMU” spot. It has been two years since we shot a new commercial and three since we had introduced a new campaign. Something new was overdue.

During our discussions, we focused on what makes LMU stand out from other colleges – its connection to Abraham Lincoln. This was a point the LMU administration really wanted to see emphasized. There were a couple challenges with the execution of this. The first was how to make a historical figure exciting to our primary demographic group of potential undergraduate students (16-18 year olds). The other side to that problem was treating Mr. Lincoln, his image, likeness and legacy, with respect.

No longer simply the 16th president of the United States, Lincoln has become a pop icon being featured in movies, tv shows and books from Bill and Ted’s Excellent Adventure to Abraham Lincoln: Vampire Hunter and in commercials for everything from Geico Insurance to Mountain Dew. He is synonymous with the traits his legacy has touted including honesty, perseverance and loyalty. We wanted to find a way with making the connection without making Lincoln a joke or too serious. It was a fine line to walk.

It took a visit to campus and the Abraham Lincoln Library and Museum for all the pieces to click into the concept we ultimately went with. LMU was founded on the principals Abraham Lincoln lived by. Our graduates become a part of his legacy. This is a point of pride for us. However, we recognize that most high school students aren’t worried about their legacy, let alone a President long gone with no living director ancestors. Ultimately what clicked with the creative team was LMU is not for everyone and every student isn’t cut out for LMU. From there, JAO Pro developed a script and we went to work arranging a shoot.

One of challenges with the final script was that it would call for a large cast with lots of extras. Always looking to be a good steward of the budget, I wanted to keep costs as low as possible, so we reached out to area high school students, faculty and staff and incoming students to serve as “extras” for the shoot. We ended up with around 30 volunteers (Thank You!), a couple of folks drafted the day of the shoot (myself included) and two paid actors in the cast. The volunteers were bribed with t-shirts and home baked cookies. The end result is a beautiful spot that I feel hits just the tone we were looking for. Check it out and look for it on a TV near you soon!


 

 

 

 

Ready, Set, Pack!

5 Aug

Summer continues to slip through our fingers. Last week LMU welcomed the DeBusk College of Osteopathic Medicine (LMU-DCOM) Class of 2018 for orientation and today is the first day of class for LMU-DCOM second-year students. The LMU-Duncan School of Law will welcome its newest class for orientation and bridge week on Wednesday and in just two short weeks all our students will be back on campus for fall. So it is time to run down the list of what is bring and what should stay home as you move into the LMU Residence Halls.

What to bring:

  • Pack your sheets, but make sure they are Extra-Long Twin size.

    Pack your sheets, but make sure they are Extra-Long Twin size.

    Linens – Sheets, towels and blankets are always a must. Don’t forget the mattresses are extra-long twins, so your sheets need to be extra-long too. It never hurts to have back-up either, so consider bringing two sets. Don’t forget the mattress cover!

  • Toiletries – Let’s file this under DUH! Who doesn’t want to be clean? I’m sure you wouldn’t be the first student to roll out of bed, into sweats (or not) and rush to that early class. But at some point a shower will be necessary so don’t forget the soap!
  • Shower shoes and robe- Our apartment-style residence halls have private bathrooms, but anyone living in West should be prepared to head down the hall for a shower. Streaking is never ok at LMU, not even on the quad.
  • Shower curtains – Anyone living in the apartment-style residence halls will need to furnish their own shower liner and curtain. If you are in the new Village Apartments don’t forget to check with your suitemate to see if he or she is bringing one.
  • Laundry Supplies – In all residence halls washers and dryers are provided, no quarters necessary. However, you’ll need to provide the hamper, detergent and dryer sheets. Don’t forget the iron, ironing board and hangers.
  • Curtains – All rooms are equipped with mini-blinds, but why not make your room more like home and infuse your sense of style? Embrace your inner interior designer.
  • Small Refrigerator (three cubic feet or less) – The apartment-style residence halls have full-size refrigerators, but if you want a private stash of snacks, a mini-fridge can fit nicely in bedrooms and in West Hall. LP rooms are furnished with refrigerators and microwaves.
  • Desk lamp
  • Personal Computer – Wireless or wired internet is available in all the residence halls.
  • Television, DVD/BluRay player and gaming console –Cable is FREE!, but you need to provide the cord.
  • Coffee Makers – No espresso machines, but you can always stop by Campus Grounds in the Student Center where they proudly serve Starbucks.
  • It's your space, make it personal with wall hangings and personal touches.

    It’s your space, make it personal with wall hangings and personal touches.

    Wall hangings – Back to your inner interior designer. Don’t forget your favorite posters, paintings and pictures of friends. Just be sure to check out the innovations from 3M and Scotch for hanging without putting holes in the walls. No nails please.

  • Stackable Crates
  • Kitchen essentials – If you are in the apartment style housing you’ll need to bring your own dishes, silverware, pots and pans.
  • Rug
  • Cleaning supplies including brooms and dustpans

 

What should stay home

  • George Foreman Grills – Leave the champ at home. Besides, our World of Wings café can cater to any craving.

    Leave the hotplates, electric grills and space heaters at home.

    Leave the hotplates, electric grills and space heaters at home.

  • Candles, incense, hot plate, toaster oven – We like our Railsplitter Athletic teams to be on fire, just not our dorms!
  • Microwave – they are available in common areas in West
  • Pets – Unless it is Fido the fish (non-carnivorous), Fido must stay home.
  • Weapons (guns, knives, archery) – we support your right to bear arms, just not on University grounds.
  • Décor with alcohol/drug images, slogans, phrases, brands or innuendo.
  • Fireworks — Again, fire is bad.
  • Drugs – Just say no!
  • Halogen Lamps

So now you know what should stay and what should go! Want more tips for navigating move-in, dorm life and the overall college experience? Our student bloggers provide first person accounts of their personal Journeys. Check out Mallory Tucker‘s tips on Moving 101. Or, Ashley Pritt‘s tips and tricks to surviving freshman year.

Move-in starts with New Student Survival Weekend on Saturday, August 16.