Tag Archives: LMU-DeBusk College of Osteopathic Medicine

Restrating the recruitment cycle

15 Aug

The new students at Lincoln Memorial University (LMU) will be moving into their dorm rooms tomorrow. We’ve already welcomed the new classes at LMU-DeBusk College of Osteopathic Medicine and LMU-Duncan School of Law and the Inaugural Class of the LMU-College of Veterinary Medicine will conclude orientation activities today with the White Coat Ceremony. While these are all signs that summer is over and the fall semester is upon us, it also means it’s time to restart our recruiting engines.

For undergraduate students in the Class of 2018 the first lecture hasn’t been delivered, yet there is a group of staff on campus that is already looking to recruit the Class of 2019. That is not to say they aren’t worried about the experience of our current students, it’s just that their jobs require a great deal of looking ahead and planning for the future. And I am a member of that group. Actually, I kind of straddle all groups on campus because I have to look forward, look back, look around and do all I can to get the LMU name and brand out.

So, as our new students are moving into the residence halls this weekend, I will be pushing out the newest marketing campaign for LMU. It’s actually not an entirely new campaign, as we are continuing with the “Career Path” message and theme, but it is a brand new treatment starting with a new TV commercial. This time around we enlisted the support of a creative agency in conceiving a concept and producing the spot. I have been meeting with JAO Productions since early spring, discussing what makes LMU special and how to tell its story in 30 seconds.

For the past three years our commercial spots have been a series of “I am …” spots that highlighted the many career paths at LMU. It all started with “I am a nurse,” and included “I am a teacher,” “I am a business leader,” “I am a veterinary technician,” “I am a lawyer,” “I am an osteopathic physician” and “I am a physician assistant.” Once all the different spots were created and airing, we mashed them up for an “I am LMU” spot. It has been two years since we shot a new commercial and three since we had introduced a new campaign. Something new was overdue.

During our discussions, we focused on what makes LMU stand out from other colleges – its connection to Abraham Lincoln. This was a point the LMU administration really wanted to see emphasized. There were a couple challenges with the execution of this. The first was how to make a historical figure exciting to our primary demographic group of potential undergraduate students (16-18 year olds). The other side to that problem was treating Mr. Lincoln, his image, likeness and legacy, with respect.

No longer simply the 16th president of the United States, Lincoln has become a pop icon being featured in movies, tv shows and books from Bill and Ted’s Excellent Adventure to Abraham Lincoln: Vampire Hunter and in commercials for everything from Geico Insurance to Mountain Dew. He is synonymous with the traits his legacy has touted including honesty, perseverance and loyalty. We wanted to find a way with making the connection without making Lincoln a joke or too serious. It was a fine line to walk.

It took a visit to campus and the Abraham Lincoln Library and Museum for all the pieces to click into the concept we ultimately went with. LMU was founded on the principals Abraham Lincoln lived by. Our graduates become a part of his legacy. This is a point of pride for us. However, we recognize that most high school students aren’t worried about their legacy, let alone a President long gone with no living director ancestors. Ultimately what clicked with the creative team was LMU is not for everyone and every student isn’t cut out for LMU. From there, JAO Pro developed a script and we went to work arranging a shoot.

One of challenges with the final script was that it would call for a large cast with lots of extras. Always looking to be a good steward of the budget, I wanted to keep costs as low as possible, so we reached out to area high school students, faculty and staff and incoming students to serve as “extras” for the shoot. We ended up with around 30 volunteers (Thank You!), a couple of folks drafted the day of the shoot (myself included) and two paid actors in the cast. The volunteers were bribed with t-shirts and home baked cookies. The end result is a beautiful spot that I feel hits just the tone we were looking for. Check it out and look for it on a TV near you soon!


 

 

 

 

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Ready, Set, Pack!

5 Aug

Summer continues to slip through our fingers. Last week LMU welcomed the DeBusk College of Osteopathic Medicine (LMU-DCOM) Class of 2018 for orientation and today is the first day of class for LMU-DCOM second-year students. The LMU-Duncan School of Law will welcome its newest class for orientation and bridge week on Wednesday and in just two short weeks all our students will be back on campus for fall. So it is time to run down the list of what is bring and what should stay home as you move into the LMU Residence Halls.

What to bring:

  • Pack your sheets, but make sure they are Extra-Long Twin size.

    Pack your sheets, but make sure they are Extra-Long Twin size.

    Linens – Sheets, towels and blankets are always a must. Don’t forget the mattresses are extra-long twins, so your sheets need to be extra-long too. It never hurts to have back-up either, so consider bringing two sets. Don’t forget the mattress cover!

  • Toiletries – Let’s file this under DUH! Who doesn’t want to be clean? I’m sure you wouldn’t be the first student to roll out of bed, into sweats (or not) and rush to that early class. But at some point a shower will be necessary so don’t forget the soap!
  • Shower shoes and robe- Our apartment-style residence halls have private bathrooms, but anyone living in West should be prepared to head down the hall for a shower. Streaking is never ok at LMU, not even on the quad.
  • Shower curtains – Anyone living in the apartment-style residence halls will need to furnish their own shower liner and curtain. If you are in the new Village Apartments don’t forget to check with your suitemate to see if he or she is bringing one.
  • Laundry Supplies – In all residence halls washers and dryers are provided, no quarters necessary. However, you’ll need to provide the hamper, detergent and dryer sheets. Don’t forget the iron, ironing board and hangers.
  • Curtains – All rooms are equipped with mini-blinds, but why not make your room more like home and infuse your sense of style? Embrace your inner interior designer.
  • Small Refrigerator (three cubic feet or less) – The apartment-style residence halls have full-size refrigerators, but if you want a private stash of snacks, a mini-fridge can fit nicely in bedrooms and in West Hall. LP rooms are furnished with refrigerators and microwaves.
  • Desk lamp
  • Personal Computer – Wireless or wired internet is available in all the residence halls.
  • Television, DVD/BluRay player and gaming console –Cable is FREE!, but you need to provide the cord.
  • Coffee Makers – No espresso machines, but you can always stop by Campus Grounds in the Student Center where they proudly serve Starbucks.
  • It's your space, make it personal with wall hangings and personal touches.

    It’s your space, make it personal with wall hangings and personal touches.

    Wall hangings – Back to your inner interior designer. Don’t forget your favorite posters, paintings and pictures of friends. Just be sure to check out the innovations from 3M and Scotch for hanging without putting holes in the walls. No nails please.

  • Stackable Crates
  • Kitchen essentials – If you are in the apartment style housing you’ll need to bring your own dishes, silverware, pots and pans.
  • Rug
  • Cleaning supplies including brooms and dustpans

 

What should stay home

  • George Foreman Grills – Leave the champ at home. Besides, our World of Wings café can cater to any craving.

    Leave the hotplates, electric grills and space heaters at home.

    Leave the hotplates, electric grills and space heaters at home.

  • Candles, incense, hot plate, toaster oven – We like our Railsplitter Athletic teams to be on fire, just not our dorms!
  • Microwave – they are available in common areas in West
  • Pets – Unless it is Fido the fish (non-carnivorous), Fido must stay home.
  • Weapons (guns, knives, archery) – we support your right to bear arms, just not on University grounds.
  • Décor with alcohol/drug images, slogans, phrases, brands or innuendo.
  • Fireworks — Again, fire is bad.
  • Drugs – Just say no!
  • Halogen Lamps

So now you know what should stay and what should go! Want more tips for navigating move-in, dorm life and the overall college experience? Our student bloggers provide first person accounts of their personal Journeys. Check out Mallory Tucker‘s tips on Moving 101. Or, Ashley Pritt‘s tips and tricks to surviving freshman year.

Move-in starts with New Student Survival Weekend on Saturday, August 16.

 

 

 

 

Photo of the day

3 Jul
Matthew Hunt's photo captured during a recen storm is featured as the Smithsoian Magazine's Photo of the Day.

Matthew Hunt’s photo captured during a recen storm is featured as the Smithsoian Magazine’s Photo of the Day.

It’s not every day that Lincoln Memorial University is featured in the national media, but that is exactly what happened today thanks to Smithsonian Magazine. In a regular feature entitled Photo of the Day, a dynamic shot of the LMU campus during a lightning storm is displayed. The shot was captured by Matthew Hunt shows lightning striking the campus near the LMU-DeBusk College of Osteopathic Medicine (LMU-DCOM). Matthew is a photographer and physician assistant student at LMU-DCOM. He is a member of the Class of 2015.

Here we GROW again!

9 Jul

LMU_WordmarkWhen I started work at Lincoln Memorial University on September 15, 2005, the University was a small, liberal arts institution with a main campus in Harrogate, Tenn., and a small handful of extended learning sites where primarily graduate education was delivered. Our student population was under 2,000. At the time that I interviewed for my position there was no mention of possible growth or impending plans to add professional programs. Shortly after I started Vice President for University Advancement Cynthia Whitt, my boss, handed me a brochure on osteopathic medicine and said “oh, learn more about this… we are looking at the possibility of adding a school of osteopathic medicine here.”

The LMU-DeBusk College of Osteopathic Medicine.

The LMU-DeBusk College of Osteopathic Medicine.

That was almost eight years ago. Today our enrollment is over 4,000 students, LMU operates 10 extended learning sites, and not only do we have the LMU-DeBusk College of Osteopathic Medicine, it is now one of the largest medical school programs in the state. In addition to osteopathic medicine, LMU-DCOM is home to a top-notch Physician Assistant Program. And the University hasn’t limited its growth to the medical field. In 2009 the LMU-Duncan School of Law opened in Knoxville. As an institution, LMU-DSOL’s Inaugural Class graduation was a highlight of spring. Over my tenure there has also been tremendous physical growth on the main campus as five new residence halls and two new classroom facilities have been built.

One might think that with all that growth, the University would take a breather. However, today is another momentous day for LMU as we announce that the University has been granted a Letter of Reasonable Assurance by the American Veterinary Medical Association’s Council on Education (COE) and can now recruit students to the emerging LMU-College of Veterinary Medicine (LMU-CVM).
As LMU Board of Trustees Chairman Autry O.V. “Pete” DeBusk said in the press release, “The approval from the COE to open a new school of veterinary medicine in Harrogate, Tenn., will propel this University to even greater heights and establish LMU as a leader in professional studies for the region.”

The University first announced its plans to pursue a college of veterinary medicine in 2011. Since then a dedicated pocket of LMU administrators and newly hired program directors have been working diligently toward the accreditation process. This group has worked tirelessly toward this day. However, there is no time to sit back and bask in the glow of today. It’s time to push forward and work harder than ever on program development. As the admissions team kicks into high-gear, recruiting the LMU-CVM inaugural class, faculty has to be hired and community partnerships lined up.

LMU is now recruiting for the emerging LMU-College of Veterinary Medicine in Harrogate, Tenn.

LMU is now recruiting for the emerging LMU-College of Veterinary Medicine in Harrogate, Tenn.

There is no time to rest because here we grow again!

Olympic Fever

6 Aug

With 10 days down and six (seven if you count today) more to go, the world has Olympic fever. Here in the U.S., the first 10 days have brought us to our feet cheering as Michael Phelps added six medals to his Olympic haul (making him the most decorated Olympian of all time), the “Fab Five” U.S. Gymnastic Team overcame distracting turmoil from the individual competition to dominate on its way to gold and Missy Franklin became the most popular “regular high school kid” in America.

Whether the somewhat strange opening ceremony caught your eye or you’ve been caught up in the sports action or NBC’s tape delayed coverage has you tweeting #NBCfail, Americans have been tuning in droves. My daily exclamation filled emails from our WBIR rep has confirmed that many in the Knoxville area have been part of the droves. Hopefully, that means they’ve also caught LMU’s newest commercials.

 

A newspaper ad that was part of the 2008 “I am a Railsplitter” campaign for LMU.

Four years ago we had tremendous feedback and response to the TV campaign we ran during the Beijing Games. The campaign included one of the very first tv spots for LMU, “I am a Railsplitter.” The spot was part of a larger campaign that featured some of our most successful alumni. Beyond the television advertising, we also ran print ads and even some radio flights in the Knoxville area.

This time around our campaign features the tag line “I am LMU.” The spot itself is a “mash-up” of seven individual spots we have developed to highlight the varied career paths available at LMU. Those spots included “I am a nurse,” “I am a teacher,” “I am an osteopathic physician,” “I am a lawyer,” “I am physician assistant,” “I am a veterinary technician” and “I am a business professional.” Beyond emphasizing the multitude of majors at LMU, the spots are also feature some of our brightest students, most caring and involved faculty and successful alumni. Underscored throughout the campaign is the message that LMU is mission driven. The University is not only training the next generation of osteopathic physicians, nurses, physician assistants, educators, veterinary technicians, lawyers and business professionals, we are training them to serve humanity and improve the quality of life in Appalachia.

Though the commercial debuted during the Summer Olympics, the “I am LMU” campaign will continue throughout the upcoming school year. In the mean time, there are six more days of Olympic action to take in. GAME ON!

 

Hidden Gems

18 Jul

A term that is often thrown around in Higher Education is hidden gem. It is not unusual for people to describe Lincoln Memorial University in those terms. Whether it’s the Harrogate main campus’ out-of-the way location or vast academic offerings that qualifies LMU as such, one can assume that you don’t expect to find an academic learning community with so many resources and opportunities in the isolated hills of Appalachia. Or maybe, it is just that there is a lot of work to be done on the public relations and marketing front or the University. Is LMU considered a hidden gem because we’re not a national draw or household name?

As one of a handful of people directly tasked with maintaining the LMU brand, promoting all the good works going on and marketing the academic offerings at LMU, I would tend to agree that there is always work to be done on the PR front. However, I would argue that it isn’t from a lack of effort or activity.

In the early days after the University’s founding in 1897, LMU drew mostly local students. As it developed into a work University, the student body had a more regional feel. It’s a trend that remains today, as many students come from within a 75-mile radius of campus. There are two exceptions to that rule. The first is LMU-DeBusk College of Osteopathic medicine, which attracts osteopathic medical students from California to New York and everywhere in between. The Physician Assistant program also has a national base in its recruitment.

LMU is on the path to recruiting highly competitive and qualified students. In addition to establishing highly sought after professional studies advanced degree options, the University is increasing the academic rigor of its undergraduate offerings. The goal is to recruit students that will enter LMU as undergrads and leave as doctors, lawyers or physician assistants. To accomplish this, LMU will not be able to fill its rolls with students primarily from its service area. There just aren’t enough college bound students to fill all the spots.

And that means wading in to the deeper national and regional waters. Rather than diving right into the ocean with one or two national advertising pieces, LMU has to gradually push our borders and reach new audiences. This is going to take more resources, both financial and human, and time. Rome was not built in a day and hidden gems aren’t uncovered in a day.

LMU has made many strides in the last seven years to let its light shine brightly for all to see. Hopefully in the next seven years that light will reach new shores.

 

 

Thank you is never enough.

10 Jul

About six weeks ago, Lincoln Memorial University hosted its sixth Remote Area Medical Health Expedition. The event which provides FREE medical, dental, vision and veterinary care to the un- or underinsured of the region is the University’s single largest community service project. And it truly takes the entire community to pull off.

It’s an event that I had never heard of before the University was asked to step in when another venue cancelled in 2006. That first year, LMU had less than four months to pull the event together. After that first weekend, I never thought I would be that tiered again and I was sure that I would not feel such a deep satisfaction in that tiredness. Sure, it was a long weekend of 14-15 hour days spent mostly on my feet, having walked miles around the Tex Turner Arena. But to see all the good work that was done far outweighed the exhaustion.

In the subsequent years, LMU’s RAM clinics have grown by leaps and bounds. The first clinic served around 500 and the one six weeks ago had 884 registered patients. As gratifying as it is to know that you played a role in helping over 800 people and providing $294,458 worth of medical, dental and vision services; the biggest take away for me is to see our community come together to help our neighbors.

 

Dr. Jessica Minton, of Tazewell, Tenn., works on a patient during the 2012 LMU RAM Health Expedition.

This year LMU welcomed 404 registered volunteers. We had dentist and dental students fly in from all over the country and a large group of students drove from the Southern College of Optometry in Memphis to provide vision care in our clinic. Our own LMU students took time away from their summer break to come back and serve. LMU-DeBusk College of Osteopathic Medical students sacrificed precious study time to be a part of the event and Physician Assistant students who had just arrived on campus jumped onboard as well. The community at large also stepped up in big ways. Restaurants from across state lines donated food to feed our volunteers and church groups from around the regional filled in any gaps in the meal schedule.  Businesses, banks and government bodies provided funds to help with expenses.

This is a community event like no other in the region. The planning starts a year before the first patient walks through the door. While the steering committee is consumed with RAM in the weeks leading up to the event, the rest of the LMU community is always there with support. From raising funds with denim day Fridays to contributing to snack food drives, the faculty and staff answer any need that arises.

And then there are the maintenance, housekeeping, grounds and security staffs. From moving tables and chairs to rigging special electrical set-ups, the maintenance crews have to put aside their normal tasks in the weeks leading up to RAM. The housekeeping staffs take on extra shifts and word hard to keep up with the massive traffic flow throughout the weekend. Security too, takes on extra hours while keeping all of our visitors safe throughout the event. I’ll say it again, it takes the entire community to put on this community service event.

Today, the RAM steering committee got together to “debrief” the event. We discussed what went right and what could have gone better. It was a time to reflect on a job well done and lay the ground work for our next clinic slated for June 2014. It was also a time to say thank you to the team that made this good work possible. This year we combined the debriefing with an appreciation lunch for the men and women in maintenance, housekeeping, grounds and security who worked so hard to get the campus ready for our event.

This group of unsung heroes are deserving of so much more than a simple thank you meal. Without their diligent work, much of what happens on campus would not be possible.

To everyone that helped with LMU’s Sixth RAM Health Expedition, THANK YOU!

 

A Southern College of Optometry students conducts an eye exam during RAM.