Tag Archives: LMU

Where do campus buildings get their names?

29 Aug

What’s in a name?

IMG_3064            If you have been in The Village on LMU’s campus in the past week, you have probably noticed a change.  The two newest residence halls, formerly referred to as DB3 and DB4, now have names.  Many students are aware that the other residence halls in The Village are either named after alumni donors (Shelton and Langley) or former university presidents (Burchett and McClelland).  Now that DB3 and DB4 have been named, there is a great deal of curiosity surrounding the origination of these names. However, there is no real mystery here as these two are also named for donors and a former president.IMG_3061

Norton Hall, formerly known as DB3, is named after a residence hall that once stood near the main entrance of campus, across from LP Hall.  The original Norton Hall was built in 1912. The construction was made possible through a generous contribution from Mary and Ella Norton of Norwich, Connecticut. The sisters honored their father’s lifelong commitment to philanthropy through their support of LMU and many other organizations. Many LMU alumni made great memories in this dorm, as it also contained a kitchen and dining hall.  In 1923 and 1924, Norton Hall served as an infirmary during a typhoid epidemic.  Now, many more memories will be made in the new Norton Hall.

 

Dr. Martin Peters participating in commencement exercises.

Dr. Martin Peters participating in commencement exercises.

DB4 is now named Peters Hall after Dr. Ralph Martin Peters and his wife, Lorraine Daniel Peters.  Dr. Peters completed his undergraduate degree at Lincoln Memorial University.  He was a member of both the baseball and basketball teams during this time.  After completing his master’s and doctorate degree at the University of Tennessee, he returned to LMU to serve as the director of admissions and alumni services.  He was also a professor of education and chair of the Department of Education.  He later served several positions at Tennessee Technological University.  In 1992, he returned to LMU as a professor of graduate education.  He then served as interim president and a member of the LMU Board of Trustees.  He has been honored as a member of both the LMU Educators’ Hall of Fame and the LMU Athletes’ Hall of Fame.  Lorraine Daniel Peters also earned a bachelor’s degree from LMU.  She then earned a master’s degree from Tennessee Tech, where she taught for 29 years.

Dr. Martin Peters and Cynthia Whitt award the R. Martin Peters Young Alumnae of the Year award  during homecoming in 2006.

Dr. Martin Peters and Cynthia Whitt award the R. Martin Peters Young Alumnae of the Year award during homecoming in 2006.

The Peters legacy lives on as the R. Martin Peters Young Alumnus of the Year Award, the Martin and Lorraine Peters Endowed Scholarship and the Lorraine D. Peters Endowed Nursing Scholarship are awarded each year. The R. Martin Peters Young Alumnus of the Year Award is awarded at the Alumni Banquet during homecoming to an individual who embodies his ideals. Additionally the Martin Peters Endowed Fund for Athletics exists to fund scholarships and other athletic needs.

Both residence halls will be formally dedicated during the 2014 Homecoming activities October 9-11.

Restrating the recruitment cycle

15 Aug

The new students at Lincoln Memorial University (LMU) will be moving into their dorm rooms tomorrow. We’ve already welcomed the new classes at LMU-DeBusk College of Osteopathic Medicine and LMU-Duncan School of Law and the Inaugural Class of the LMU-College of Veterinary Medicine will conclude orientation activities today with the White Coat Ceremony. While these are all signs that summer is over and the fall semester is upon us, it also means it’s time to restart our recruiting engines.

For undergraduate students in the Class of 2018 the first lecture hasn’t been delivered, yet there is a group of staff on campus that is already looking to recruit the Class of 2019. That is not to say they aren’t worried about the experience of our current students, it’s just that their jobs require a great deal of looking ahead and planning for the future. And I am a member of that group. Actually, I kind of straddle all groups on campus because I have to look forward, look back, look around and do all I can to get the LMU name and brand out.

So, as our new students are moving into the residence halls this weekend, I will be pushing out the newest marketing campaign for LMU. It’s actually not an entirely new campaign, as we are continuing with the “Career Path” message and theme, but it is a brand new treatment starting with a new TV commercial. This time around we enlisted the support of a creative agency in conceiving a concept and producing the spot. I have been meeting with JAO Productions since early spring, discussing what makes LMU special and how to tell its story in 30 seconds.

For the past three years our commercial spots have been a series of “I am …” spots that highlighted the many career paths at LMU. It all started with “I am a nurse,” and included “I am a teacher,” “I am a business leader,” “I am a veterinary technician,” “I am a lawyer,” “I am an osteopathic physician” and “I am a physician assistant.” Once all the different spots were created and airing, we mashed them up for an “I am LMU” spot. It has been two years since we shot a new commercial and three since we had introduced a new campaign. Something new was overdue.

During our discussions, we focused on what makes LMU stand out from other colleges – its connection to Abraham Lincoln. This was a point the LMU administration really wanted to see emphasized. There were a couple challenges with the execution of this. The first was how to make a historical figure exciting to our primary demographic group of potential undergraduate students (16-18 year olds). The other side to that problem was treating Mr. Lincoln, his image, likeness and legacy, with respect.

No longer simply the 16th president of the United States, Lincoln has become a pop icon being featured in movies, tv shows and books from Bill and Ted’s Excellent Adventure to Abraham Lincoln: Vampire Hunter and in commercials for everything from Geico Insurance to Mountain Dew. He is synonymous with the traits his legacy has touted including honesty, perseverance and loyalty. We wanted to find a way with making the connection without making Lincoln a joke or too serious. It was a fine line to walk.

It took a visit to campus and the Abraham Lincoln Library and Museum for all the pieces to click into the concept we ultimately went with. LMU was founded on the principals Abraham Lincoln lived by. Our graduates become a part of his legacy. This is a point of pride for us. However, we recognize that most high school students aren’t worried about their legacy, let alone a President long gone with no living director ancestors. Ultimately what clicked with the creative team was LMU is not for everyone and every student isn’t cut out for LMU. From there, JAO Pro developed a script and we went to work arranging a shoot.

One of challenges with the final script was that it would call for a large cast with lots of extras. Always looking to be a good steward of the budget, I wanted to keep costs as low as possible, so we reached out to area high school students, faculty and staff and incoming students to serve as “extras” for the shoot. We ended up with around 30 volunteers (Thank You!), a couple of folks drafted the day of the shoot (myself included) and two paid actors in the cast. The volunteers were bribed with t-shirts and home baked cookies. The end result is a beautiful spot that I feel hits just the tone we were looking for. Check it out and look for it on a TV near you soon!


 

 

 

 

Ready, Set, Pack!

5 Aug

Summer continues to slip through our fingers. Last week LMU welcomed the DeBusk College of Osteopathic Medicine (LMU-DCOM) Class of 2018 for orientation and today is the first day of class for LMU-DCOM second-year students. The LMU-Duncan School of Law will welcome its newest class for orientation and bridge week on Wednesday and in just two short weeks all our students will be back on campus for fall. So it is time to run down the list of what is bring and what should stay home as you move into the LMU Residence Halls.

What to bring:

  • Pack your sheets, but make sure they are Extra-Long Twin size.

    Pack your sheets, but make sure they are Extra-Long Twin size.

    Linens – Sheets, towels and blankets are always a must. Don’t forget the mattresses are extra-long twins, so your sheets need to be extra-long too. It never hurts to have back-up either, so consider bringing two sets. Don’t forget the mattress cover!

  • Toiletries – Let’s file this under DUH! Who doesn’t want to be clean? I’m sure you wouldn’t be the first student to roll out of bed, into sweats (or not) and rush to that early class. But at some point a shower will be necessary so don’t forget the soap!
  • Shower shoes and robe- Our apartment-style residence halls have private bathrooms, but anyone living in West should be prepared to head down the hall for a shower. Streaking is never ok at LMU, not even on the quad.
  • Shower curtains – Anyone living in the apartment-style residence halls will need to furnish their own shower liner and curtain. If you are in the new Village Apartments don’t forget to check with your suitemate to see if he or she is bringing one.
  • Laundry Supplies – In all residence halls washers and dryers are provided, no quarters necessary. However, you’ll need to provide the hamper, detergent and dryer sheets. Don’t forget the iron, ironing board and hangers.
  • Curtains – All rooms are equipped with mini-blinds, but why not make your room more like home and infuse your sense of style? Embrace your inner interior designer.
  • Small Refrigerator (three cubic feet or less) – The apartment-style residence halls have full-size refrigerators, but if you want a private stash of snacks, a mini-fridge can fit nicely in bedrooms and in West Hall. LP rooms are furnished with refrigerators and microwaves.
  • Desk lamp
  • Personal Computer – Wireless or wired internet is available in all the residence halls.
  • Television, DVD/BluRay player and gaming console –Cable is FREE!, but you need to provide the cord.
  • Coffee Makers – No espresso machines, but you can always stop by Campus Grounds in the Student Center where they proudly serve Starbucks.
  • It's your space, make it personal with wall hangings and personal touches.

    It’s your space, make it personal with wall hangings and personal touches.

    Wall hangings – Back to your inner interior designer. Don’t forget your favorite posters, paintings and pictures of friends. Just be sure to check out the innovations from 3M and Scotch for hanging without putting holes in the walls. No nails please.

  • Stackable Crates
  • Kitchen essentials – If you are in the apartment style housing you’ll need to bring your own dishes, silverware, pots and pans.
  • Rug
  • Cleaning supplies including brooms and dustpans

 

What should stay home

  • George Foreman Grills – Leave the champ at home. Besides, our World of Wings café can cater to any craving.

    Leave the hotplates, electric grills and space heaters at home.

    Leave the hotplates, electric grills and space heaters at home.

  • Candles, incense, hot plate, toaster oven – We like our Railsplitter Athletic teams to be on fire, just not our dorms!
  • Microwave – they are available in common areas in West
  • Pets – Unless it is Fido the fish (non-carnivorous), Fido must stay home.
  • Weapons (guns, knives, archery) – we support your right to bear arms, just not on University grounds.
  • Décor with alcohol/drug images, slogans, phrases, brands or innuendo.
  • Fireworks — Again, fire is bad.
  • Drugs – Just say no!
  • Halogen Lamps

So now you know what should stay and what should go! Want more tips for navigating move-in, dorm life and the overall college experience? Our student bloggers provide first person accounts of their personal Journeys. Check out Mallory Tucker‘s tips on Moving 101. Or, Ashley Pritt‘s tips and tricks to surviving freshman year.

Move-in starts with New Student Survival Weekend on Saturday, August 16.

 

 

 

 

1067 lbs of produce?

11 Jul
The Gardeners Grove is home to the LMU Organic Garden Project

The Gardeners Grove is home to the LMU Organic Garden Project

Lincoln Memorial University is on a mission to serve underserved populations in Appalachia and beyond. You probably know that the University pursues that mission by providing educational opportunities. An email in my inbox this morning reminded me that although LMU fulfills this mission with class offerings, new programs and professional degree opportunities; it also uses swimming pools, stethoscopes, paintbrushes and produce.

Produce? Yes, as in squash, peppers, cabbage, cucumbers and tomatoes.

Say what? Yes, 1067 lbs., of squash, peppers, cabbage, cucumbers and tomatoes to be exact. And that doesn’t account for the summer crops that have been planted and haven’t started to yield a crop. Oh, and all of these crops are organically grown. What does all this produce have to do with LMU or her mission?

In January of 2010 the LMU Board of Trustees set aside a small portion of the LMU Main Campus’s 1,000 acres in Harrogate, Tenn., to establish an organic garden. The goal was to provide a place for community members, both from LMU and the surrounding counties, who might not have access to land or resources to grown their own food and learn organic gardening.

IMG_2212The LMU Organic Garden facilities are located on the south side of campus past LMU-DeBusk College of Osteopathic Medicine near the roundabout. Today the garden includes two green houses and is split into two sections. The adult garden consists of 75 raised beds and ¾ of an acre community garden. The adult section includes three wheel chair accessible raised beds. The children’s garden consists of 25 raised beds and a ¼ acre community garden. Additionally, there is a ¼ acre produce market garden which is used to teach young adults successful market skills. Garden members have the opportunity to grow their own food in individual beds. Additionally they have access to a classroom/kitchen to attend weekly meetings each Monday, which often include guest speakers. Classes are offered for planting and soil preparation, canning and healthy eating. Produce is shared with local families and community food banks. Funded in part by grants from Grow Appalachia in Berea, Ky., and the Cumberland Natural Resource Association, the LMU Organic Garden offers free beds, seeds, home gardens and plants to its members.

The high tunnel gives gardeners more options during the growing seasons.

The high tunnel gives gardeners more options during the growing seasons.

While the growth at the garden has been gradual, progress is apparent as the roots of the group take hold. A high tunnel has been added in the last year providing another opportunity to multiply the crops. That 1067 lbs. of produces is up from 325 pounds a year ago. There are 52 families, a total of 132 individuals, participating in the garden and their weekly classes are usually filled to the brim. The group joined the Harrogate Farmers Market and the spring plant sale generated $674 and 200 vegetable plants were donated to local food ministries. All told, between providing healthy food to the participants, selling produce at the market and donating plants to ministries, the garden is extending LMU’s mission by providing for the underserved.

The LMU Organic Garden is managed by Bill Clayton and Sue Granger. Bonnie Banks is the green house manager and administrative duties are handled by Debbie Clayton. Applications are available by contacting Bill Clayton at organichillbilly_lmu@yahoo.com; or Sue Granger at doglovercaery@netscape.net or Debbie Clayton at debbiehoneybee9@gmail.com. For more information on the organization call Bill Clayton at 423.441.9133.

The LMU Organic Gardening Project is a partner site of Grow Appalachia, http://www.growappalachia.org an outreach education and service project of Berea College. It is funded by the generosity of John Paul Dejoria, co-founder and CEO of John Paul Mitchell Systems, Inc. Grow Appalachia emphasizes food production in order to introduce as much no-cost, fresh healthy food as possible to the region. The basic goal is to help as many families grow as much of their own food as possible. Additional financial support has come from Walmart in Tazewell and the 2014 Youth Garden Grant from the National Gardening Association.

The garden also produces honey from these bee hives.

The garden also produces honey from these bee hives.

One of two greenhouses at the garden.

One of two greenhouses at the garden.

 

Photo of the day

3 Jul
Matthew Hunt's photo captured during a recen storm is featured as the Smithsoian Magazine's Photo of the Day.

Matthew Hunt’s photo captured during a recen storm is featured as the Smithsoian Magazine’s Photo of the Day.

It’s not every day that Lincoln Memorial University is featured in the national media, but that is exactly what happened today thanks to Smithsonian Magazine. In a regular feature entitled Photo of the Day, a dynamic shot of the LMU campus during a lightning storm is displayed. The shot was captured by Matthew Hunt shows lightning striking the campus near the LMU-DeBusk College of Osteopathic Medicine (LMU-DCOM). Matthew is a photographer and physician assistant student at LMU-DCOM. He is a member of the Class of 2015.

When a gift is more than a gift…

2 Oct

LMU_WordmarkWhen I arrived on campus at LMU eight years ago it wasn’t my first foray into life and work in academia. As I may have mentioned before, I spent two years in media relations at the University of Tennessee working for Lady Vol Athletics. Before that, there was the four years I spent as a student at St. Bonaventure University. Schools big or small; public or private; religiously affiliated or lay; vary greatly in size, structure and scope of their staff and administration. I have observed in every stop of my journey that public relations, media relations and marketing vary greatly depending on that structure.

Here at LMU, PR and Marketing is part of University Advancement. In my previous stops PR was grouped with communications as its own division. I will admit there it was an adjustment for me. I had to change my mindset slightly. Where I was used to focusing my attention on media relations and publicity above and beyond anything else, in University Advancement donor relations take precedent. Yes, a positive public image is always an end goal, but how our messaging will impact donors should also be considered. Even as a student, receiving donor-funded scholarships I had never considered a donors role at an institution.

Yesterday was designated as a Day of Giving at LMU. The day was set aside by President Dawson to encourage giving to LMU. Coming about a month ahead of National Philanthropy day, our goal was to encourage giving and make students, faculty and staff aware of how giving impacts everyone at LMU. It is easy to look at the rapid growth the University has experienced over the last decade and see the physical impact of large gifts to the University. There are Pope, Mitchell, Dishner, Langley, Shelton and Burchett residence halls. All of the new residence halls were built with funds from generous donors. Not to mention the new academic buildings or renovation and revitalization of some of our most storied structures.

What you can’t always see is how gifts large and small have indirect impacts for the University. I give through payroll deduction. My monthly gift of $20 comes out of my paycheck and I don’t even miss it. That is $240 for the year, not a huge donation or commitment on my part. One might argue it is like taking a decrease in pay, but I know that gift makes a difference. Not only can LMU put my $20 a month in to the annual fund, they also can count me in the employee giving rate. In fact, the division of University Advancement has a 100% giving rate. That means everyone in our division makes at least one gift in a year.

LMU was also named an Up-and-Coming institution in the South.

LMU was also named an Up-and-Coming institution in the South.

Giving rates are tools that grant funders, foundations and philanthropists often request when deciding what organizations that they will support. The rate at which employees and alumni giving paint a powerful picture of the support an institution enjoys. The great thing about giving rates is that is a calculation of participation. Whether you give $1, $240 or $1,000 you are counted.

Giving rates also have an effect on rankings and recognition for a school. In the latest US News and World Report college rankings LMU made gains in its ranking on the Regional Universities list, moving from No. 80 to No. 66. One of the categories looked at in compiling that list is giving rates.

I support LMU because I believe in its mission. I believe that education at every level improves a person’s quality of life and I believe that LMU is making lives better by providing educational opportunities in Appalachia and beyond. And I believe that my $20 a month makes a difference for LMU. I see it every day and I challenge you to consider matching my gift with a gift of your own. It doesn’t have to be made monthly and it doesn’t have to be more than $1, but think of the good we could do if every person who reads this entry gave to LMU.

Recipients of donor-funded scholarships pose for a photo during the LMU Day of Giving activities.

Recipients of donor-funded scholarships pose for a photo during the LMU Day of Giving activities.

Here we GROW again!

9 Jul

LMU_WordmarkWhen I started work at Lincoln Memorial University on September 15, 2005, the University was a small, liberal arts institution with a main campus in Harrogate, Tenn., and a small handful of extended learning sites where primarily graduate education was delivered. Our student population was under 2,000. At the time that I interviewed for my position there was no mention of possible growth or impending plans to add professional programs. Shortly after I started Vice President for University Advancement Cynthia Whitt, my boss, handed me a brochure on osteopathic medicine and said “oh, learn more about this… we are looking at the possibility of adding a school of osteopathic medicine here.”

The LMU-DeBusk College of Osteopathic Medicine.

The LMU-DeBusk College of Osteopathic Medicine.

That was almost eight years ago. Today our enrollment is over 4,000 students, LMU operates 10 extended learning sites, and not only do we have the LMU-DeBusk College of Osteopathic Medicine, it is now one of the largest medical school programs in the state. In addition to osteopathic medicine, LMU-DCOM is home to a top-notch Physician Assistant Program. And the University hasn’t limited its growth to the medical field. In 2009 the LMU-Duncan School of Law opened in Knoxville. As an institution, LMU-DSOL’s Inaugural Class graduation was a highlight of spring. Over my tenure there has also been tremendous physical growth on the main campus as five new residence halls and two new classroom facilities have been built.

One might think that with all that growth, the University would take a breather. However, today is another momentous day for LMU as we announce that the University has been granted a Letter of Reasonable Assurance by the American Veterinary Medical Association’s Council on Education (COE) and can now recruit students to the emerging LMU-College of Veterinary Medicine (LMU-CVM).
As LMU Board of Trustees Chairman Autry O.V. “Pete” DeBusk said in the press release, “The approval from the COE to open a new school of veterinary medicine in Harrogate, Tenn., will propel this University to even greater heights and establish LMU as a leader in professional studies for the region.”

The University first announced its plans to pursue a college of veterinary medicine in 2011. Since then a dedicated pocket of LMU administrators and newly hired program directors have been working diligently toward the accreditation process. This group has worked tirelessly toward this day. However, there is no time to sit back and bask in the glow of today. It’s time to push forward and work harder than ever on program development. As the admissions team kicks into high-gear, recruiting the LMU-CVM inaugural class, faculty has to be hired and community partnerships lined up.

LMU is now recruiting for the emerging LMU-College of Veterinary Medicine in Harrogate, Tenn.

LMU is now recruiting for the emerging LMU-College of Veterinary Medicine in Harrogate, Tenn.

There is no time to rest because here we grow again!